Jason Burns
Independent SEO, GEO and AI consultant
In search since 2007. I founded SEO Moves in 2014 and still work hands-on there with a business partner. Past clients include 3M, BlackRock, Unilever and E.ON. These posts are written from the work - technical SEO, getting cited by AI engines, and where AI earns its place in a real team.
- Since 2007
- in search
- SEO Moves
- founder, 2014
- UK + remote
- how I work
Everything I have written.
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Search Console exports: turn a click decline into a client action
Use two Search Console exports to investigate a click decline and build a client action list. A worked example with source evidence, checks and clear limits.
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AI visibility checker: free tool or a reviewed £79 check
Does AI recommend your business? My new £79 visibility check gives UK firms a reviewed report, clear next steps and optional monthly help. Here is how it works.
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I checked 18 AI visibility tools' pricing pages in one day
Pricing for 18 AI visibility and GEO tools, first checked in July 2026 and re-checked in October 2026. What changed, the original dataset, and why the advertised price is rarely what you pay.
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Hermes Agent for SEO: hands-on guide
Hermes Agent for SEO explained for search teams: what it does, which SEO APIs it calls, where it helps, where it breaks and when an expert still matters.
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Is SEO dead in 2026? The honest answer in numbers
SEO is not dead in 2026. Publisher SEO is weaker, commercial SEO is harder and GEO is mostly the same search work under a new name.
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How to tell if AI search can actually read your site
Before you worry about getting cited by ChatGPT or Google's AI answers, check the simpler question: can the engine even read the page? Here is how to test it.
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The technical SEO fixes that still move the needle
Most technical SEO audits list 200 issues and fix nothing. These are the handful of fixes that actually change rankings, in the order I usually do them.
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Where AI actually belongs in a marketing team
AI is not going to run your marketing. But there are specific jobs it does well, and specific jobs it should never touch. Here is how I decide which is which.