Jason Burns / jasonburns.co.uk
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AI Consultant UK Strategy, implementation and adoption

AI consultant UK who turns ideas into working systems.

I help UK teams choose where AI is worth using, test the risks and plan the implementation. When the case is clear, I can build the workflow, document it and train the people who will own it. No vague transformation programme. Each decision leads to a working next step.

17 yrs  in search ops Local + API  AI work Small wins  then scale
ai_consulting_and_workflow_design.json
"service""AI consulting and workflow design"
"status""Workflow ready"
"snapshot"[
"17+ years in search and operations",
"AI + SEO workflow design across both",
"Hands-on prompts, checks and handover",
"Practical small first wins, then scale"
]
// 01 - what I do

Tools that save your team time.

Small AI tools for one painful job at a time. The kind that take a slow, manual workflow and make it fast - so a person spends minutes reviewing instead of hours doing. Here are the ones I see most.

Workflow Manual reality After Time back
Pitch decksFor big-business proposals 3 weeks of inbox tennis chasing case studies, pricing and legal blocks. AI assembles 80% from your sales library before anyone opens PowerPoint. 3 wks4 hrs
Invoice triageFor finance + ops Copy/paste from email, check the PO, chase missing fields. AI extracts the data, applies your rules, flags only the exceptions. ~6 hrs/wk30 min
SEO content briefsFor marketing teams Manual SERP digs, competitor scrapes, write the brief by hand. AI builds the brief from real search data with the structure you use. ~3 hrs15 min
Lead triageFor sales + intake Read every enquiry, score fit, draft the first reply manually. AI scores fit, suggests the next step, drafts the reply for review. ~10 min30 sec
Weekly reportingFor client + internal Pull the data, write the narrative, hope someone reads it. AI drafts the commentary from the data; you spend the time on the takeaway. ~2 hrs/wk20 min
Internal "where's that SOP?"For ops + support Slack pings, repeat questions, half-answers from people guessing. AI answers from your real docs - SOPs, templates, policies. EndlessInstant

Not on the list? Tell me what your team chases and I will tell you whether AI is the right fix.

// 01a - the question buyers actually search

What does an AI consultant actually do?

An AI consultant helps a business choose where AI can create useful value, tests the data and risk, plans the implementation and supports adoption. The job joins business decisions to technical delivery. When a repeated process is ready to build, my AI automation consulting covers the detailed workflow work.

Discovery

Map the work the team repeats. Identify which tasks have clear inputs, clear outputs, and a low blast radius if a draft goes wrong. Pick one to start with - not a programme of ten.

Design

Choose the model (GPT-5.5, Claude, Gemini for off-the-shelf - Llama, Mistral, Qwen for local). Write the prompt system. Define human review checkpoints. Decide where the system stops and the person picks up.

Build

Glue code in n8n, Laravel, Python scripts - whatever already lives in the stack. Connect the workflow to real sources of data. Test against real edge cases. No fragile demos that work once.

Handover

Operating guide, prompt library with version control, training session for the team, and a measurement loop. The team owns it from week one - the consultant just gets them to the working version faster.

The shape that does not work: hire a consultant to "transform the business with AI". Too broad. Too vague. Six months later, twelve workshops have happened and nothing ships. The shape that does work: pick one painful repeating task, build the workflow that handles it, prove the saving, then do the next one. Compound from there.

// 01b - UK pricing

How much does an AI consultant cost in the UK?

Three standard engagement shapes for an independent senior IC consultant. Enterprise transformation programmes (BCG, McKinsey, Accenture tier) sit at 10-50x these numbers for similar outcomes on smaller scope problems - most SMEs do not need that overhead.

Engagement UK range Best fit when
Hourly advisorySpecific decisions, no minimum £200 to £400 per hourSenior IC time The leadership team needs senior input on a specific AI decision - vendor selection, governance design, build-vs-buy review, AI policy drafting. Sharp, narrow, billable in 30-minute blocks.
Fixed-scope projectOne workflow, built and handed over £5,000 to £20,000 per project3-8 weeks typical A defined workflow build - process map, prompts, glue code, human review checkpoints, training, handover. Fixed scope, fixed fee, predictable timeline. Most common engagement shape for a first project.
Embedded retainerOngoing senior input across multiple builds £2,000 to £6,000+ per monthHalf-day to two days a week The team has multiple workflow candidates and wants a senior consultant embedded - usually 3 to 6 months - to ship two or three in sequence and train the team to take it forward.
Enterprise transformationWhat BCG/McKinsey/Accenture sell £150,000+ per programme6-18 months, large team Multi-business-unit AI transformation, organisational restructuring, large-scale change management. Real work, real outcomes - but for SMEs and mid-market it is the wrong shape and 10-50x the cost of the same workflow built by one senior IC.

My own rates fall inside the first three rows. Send me the workflow you want to build and I will tell you whether it is a project or a retainer shape, and roughly what it costs.

// try it  ·  pick the pain

Which one are you living with?

Three time-sucks I see in almost every business - whether you run a skip hire firm on Excel, a garage on a wall planner, or a 50-person agency. Click the one that hurts most.

// hidden cost
~5 hrs / day on calls

Linda answers every call - availability, prices, "where's my skip?", "are you open Saturday?". The actual work waits until evening. Customers who call after 5pm just give up.

  • Quotes given from memory - inconsistent pricing
  • Bookings missed when nobody's at the desk
  • Same five questions answered ten times a day
// the AI fix
  1. 01
    Missed call lands. Voicemail or text gets transcribed automatically.
  2. 02
    Match against your price list + diary. Postcode, size, dates, availability.
  3. 03
    Text the customer back. Quote + a booking link, within 60 seconds.
  4. 04
    You take the calls that need a human. The rest take care of themselves.
Time back ~5 hrs/day1 hr
Talk about phone overload
// 02 - how I work

Find it. Build it. Hand it over.

Three steps. Skip any one and you end up with a clever demo nobody uses on a Tuesday.

// 01 - find it

Find it

I look at how your team actually spends its time. The tasks done by hand 5 times a week that AI could handle in seconds. That is where AI earns its keep.

// 02 - build it

Build it

I write the prompts, the rules, the checks and the human review points. So when AI gets it right it ships, and when it might get it wrong, a person looks first.

// 03 - hand it over

Hand it over

I leave you with a tool your team can run on a Tuesday. Plus the docs to change it next month when something inevitably shifts.

// 03 - applied to one workflow

How it works, with a real example.

Same shape every time. To make it concrete, here is the pitch-deck workflow from the case study below - step by step.

01 - read

Read the brief

Sales lead pastes the opportunity notes - deal size, target persona, what the buyer cares about. AI parses it.

02 - check

Pull the right blocks

AI fetches the matching case studies, pricing modules and legal-approved boilerplate from your real sales library. Nothing made up.

03 - draft

Build the deck

Slides + speaker notes assembled in your template, your tone of voice. ~85% of the deck done before anyone opens PowerPoint.

04 - send

Senior reviews, then ship

A human edits the 20% AI got wrong, signs off, and the team walks into the room with hours of focus left for rehearsal.

Same shape works for invoice triage, content briefs, lead replies, weekly reports and internal Q&A. The work changes. The discipline does not.

Case study Skip hire firm · UK

5 hours a day on the phone.
Now down to 45 minutes.

6 trucks, 4 staff, every booking through the office line. By 3pm Anna had answered 40 calls, the diary was three entries behind, the driver was on WhatsApp asking "where am I going next?" and no invoices had gone out.

I built them a missed-call-to-text booking system. Customers get a quote within 60 seconds of trying to call. The booking lands in the Excel diary they already use. The driver's next job pings to their phone. Anna takes the calls that actually need a human.

Replied in 60 seconds
5 hrs/day 45 min
Time on the phone
6 / 6
Missed calls auto-replied + booked
5 days Same day
Time from job done to invoice sent
0
"Where am I going?" texts to drivers
// the workflow

How a missed call becomes a booking.

01

Missed call lands

Customer calls, hits voicemail or rings out. The call ID + transcript drop into the system within seconds.

02

AI works out what they want

Skip size, postcode, dates - matched against your live price list and the diary. Edge cases flagged for Anna.

03

Text out within 60 seconds

"Hi - 8yd skip in Stockport on Tuesday £210 ex VAT. Book here:" with a one-tap booking link.

04

Booking lands, driver pinged

Confirmed booking drops into the Excel diary you already use. Driver gets the next job on their phone.

// 05 - shape check

Best fit.

A quick sanity check before we talk - so you know whether this is the right engagement for what you actually need.

// good fit

Right project for me

  • You have one or two repeated, painful tasks worth automating first.
  • You want AI integrated, but with human review where it matters.
  • You need senior judgement on what AI should and should not do.
// not for this

Not the right brief

  • You want a chatbot for the website.
  • You want AI to replace your editorial team.
  • You want a single tool recommendation without the workflow.
// 06 - questions

AI consulting FAQ.

What does an AI consultant do?
I assess where AI can create useful value, choose the right use cases, plan the controls and implementation, and help your team adopt the result. The work can cover strategy, model choices, workflow design, governance, measurement and hands-on delivery.
How quickly can you find the first useful project?
Usually within the first week. The map session surfaces two or three candidates and we pick the one with the clearest input, clearest output and the lowest blast radius if a draft goes wrong.
Will this replace my team?
No. The system is designed around human review at the points that matter. AI takes the repeatable drafting and checking work. People keep the decisions and the relationships.
What tools do you use?
GPT-5.5, Claude and Gemini for off-the-shelf work. Llama, Mistral and Qwen for local model work where data sensitivity or cost demands it. Glue varies by team - n8n, Laravel, scripts, or whatever already lives in the stack.
// ready when you are

Choose the AI problem worth solving first.

Bring the brief, the audit findings, the broken process or the AI idea. The first reply focuses on what is realistic.

Book a call