No think-pieces. Just what is actually working in technical SEO, how AI engines decide who to cite, and where AI earns its place in a real team - written from the work, not the conference circuit.
Use two Search Console exports to investigate a click decline and build a client action list. A worked example with source evidence, checks and clear limits.
Does AI recommend your business? My new £79 visibility check gives UK firms a reviewed report, clear next steps and optional monthly help. Here is how it works.
Pricing for 18 AI visibility and GEO tools, first checked in July 2026 and re-checked in October 2026. What changed, the original dataset, and why the advertised price is rarely what you pay.
Hermes Agent for SEO explained for search teams: what it does, which SEO APIs it calls, where it helps, where it breaks and when an expert still matters.
SEO is not dead in 2026. Publisher SEO is weaker, commercial SEO is harder and GEO is mostly the same search work under a new name.
Before you worry about getting cited by ChatGPT or Google's AI answers, check the simpler question: can the engine even read the page? Here is how to test it.
Most technical SEO audits list 200 issues and fix nothing. These are the handful of fixes that actually change rankings, in the order I usually do them.
AI is not going to run your marketing. But there are specific jobs it does well, and specific jobs it should never touch. Here is how I decide which is which.