No think-pieces. Just what is actually working in technical SEO, how AI engines decide who to cite, and where AI earns its place in a real team - written from the work, not the conference circuit.
Verified July 2026 pricing for 18 AI visibility and GEO tools, with the full dataset. Four vendors changed product this year, one publishes two different prices for the same thing, and one is a parked domain for sale.
Hermes Agent for SEO explained for search teams: what it does, where it helps, where it breaks and when an expert still matters.
SEO is not dead in 2026. Publisher SEO is weaker, commercial SEO is harder and GEO is mostly the same search work under a new name.
Before you worry about getting cited by ChatGPT or Google's AI answers, check the simpler question: can the engine even read the page? Here is how to test it.
Most technical SEO audits list 200 issues and fix nothing. These are the handful of fixes that actually change rankings, in the order I usually do them.
AI is not going to run your marketing. But there are specific jobs it does well, and specific jobs it should never touch. Here is how I decide which is which.