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I help your website get found, understood and quoted by ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews and Google AI Mode. The work sits between technical SEO, GEO, entity SEO, content design and citation tracking.
AI search optimisation is the work of making a website easy for AI systems to find, understand and cite. It combines technical SEO, entity clarity, structured data, answer-led content, authority signals and visibility tracking across AI search engines.
The current UK SERP rewards two kinds of page: first-party authority from Google and Microsoft, and service pages that make the offer, method and measurement obvious. This page is built to satisfy both surfaces: a clean answer for AI systems and a clear buying page for humans.
Google guidance
Google's AI search guidance still points back to fundamentals: unique content, crawl access, page experience, preview controls and structured data that matches what users can see.
Read Google's guidanceMicrosoft's guidance is blunt: AI search answers need clear titles, direct sections, semantic headings and formats that make extraction easy.
Read Microsoft's guidanceAI search optimisation is not a plugin or a content prompt. It is a coordinated fix across the signals AI systems use when they decide who to name.
| Signal | What usually blocks citation | What I change |
|---|---|---|
| Crawl accessGoogle, Bing and AI crawlers | Robots rules, weak Bing coverage, JavaScript content, missing sitemap paths. | Robots review, sitemap checks, Bing submission, IndexNow, rendered content checks. |
| Entity clarityWho the brand is | Inconsistent names, missing sameAs links, weak About page, no organisation graph. | Person and organisation schema, source links, service entity mapping, stronger bios. |
| Answer contentWhat the engine can lift | Long intros, vague claims, buried definitions, no standalone answer passages. | Definition blocks, comparison tables, concise FAQs, source-backed claims and examples. |
| Structured dataSchema that matches the page | Generic schema, missing FAQ, disconnected services, schema that does not match HTML. | Service, FAQ, HowTo and article schema where visible content justifies it. |
| Authority signalsWhy the answer can be trusted | No named author, no proof, no useful external references, thin third-party footprint. | Named expertise, current sources, case evidence, LinkedIn and third-party mentions. |
| MeasurementWhether visibility is changing | No prompt set, no competitor baseline, no citation share, no repeatable checks. | Tracked prompts, cited URLs, competitor mentions, answer position and AI referrals. |
Check that search engines and AI crawlers can access the priority pages, not just the homepage.
Clarify the services, entities, internal links and schema so the site has a readable topic graph.
Add proof, named expertise, useful sources and off-site corroboration where engines look.
Build answer blocks, FAQs, tables and comparison sections that still make sense when lifted.
Run the same buyer prompts repeatedly and track brand mentions, source order and cited URLs.
Most AI SEO agency pages sell a package. I sell senior search work: the diagnosis, the content structure, the technical fixes, the links between pages and the tracking that tells you whether the brand is being named.
ChatGPT, Perplexity or AI Overviews mention other brands in the shortlist, but not yours.
Traditional SEO is working, but the page is not being used as a source in the answer.
The answer is there, but it is buried inside long paragraphs, tabs or vague service copy.
You want to know which queries, pages, engines and competitors matter before spending more.
Competitor pages often hide the price. I work from a clear day rate: half day at £225, full day at £450, multi-day projects from £1,800 and retainers from £1,800. The scope depends on how much needs changing.
Half day or full day to find the AI search gaps that matter.
Rewrite, schema, internal links, crawler access and measurement setup.
Ongoing prompt tracking, page refreshes and citation improvement.
No hidden package ladder. The review decides what is worth changing, then the work scales from there.
AI search optimisation is the work of making a website easy for AI systems to find, understand and cite. It combines technical SEO, entity clarity, structured data, answer-led content, authority signals and visibility tracking across AI search engines.
They overlap. GEO focuses on being cited by generative engines. AI search optimisation is the wider service layer: crawl access, content structure, entity trust, source seeding, platform checks and measurement across ChatGPT, Perplexity, Claude, Gemini and Google AI results.
Yes. AI search engines still depend on the open web, crawlable pages, authority signals and clear content. Traditional SEO is the foundation. AI search optimisation changes the target from ranking only to being named and cited inside the answer.
No. No consultant can force an AI engine to cite a site. The work is to improve the inputs those systems rely on: crawlability, Bing and Google coverage, entity signals, source quality, answer-ready pages and off-site mentions.
I measure a fixed query set across the major engines, then track brand mentions, citation share, source position, competitor mentions, cited URLs and referral traffic from AI platforms where analytics exposes it.
I will check the query set, the pages, the schema, the visible answer blocks and the sources AI engines are already using.