Jason Burns / jasonburns.co.uk
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One-off audit Evidence with every finding

SEO audit service

A fixed-price audit for UK small business websites. I find what stops Google showing your pages and what to fix first.

You see what is wrong, why it matters and the fix.

SEO since 2007. Every audit is personally reviewed by me. About me.

// the report

A finding you can act on.

What is wrong. The evidence. What to fix.

Example findingSEO audit
High impact

Google has not indexed 14 of your service pages

Evidence:
Search Console, Page indexing report
Cause:
pages blocked by a noindex tag left over from the build
Fix:
remove the tag, then request indexing
Task 1 of 12
// what you get

The report and the fix list.

  • A report you can read and share

    A written report as a web page and a PDF.

  • Evidence with each finding

    What is wrong, the evidence, why it matters and the fix. All in plain English.

  • The important work first

    Findings ordered by impact, so the first items are worth doing first.

  • A spreadsheet for your developer

    A task list to work through. A redirect map spreadsheet when old URLs need redirecting.

  • The method and the numbers

    How each thing was checked, with the raw numbers behind the findings.

// what I check

Can Google find, read and show your pages?

Most of the fixes that still move rankings start here. See technical SEO fixes that still work.

Search Console

Which pages are indexed, which are not, and whether each reason is fine or a problem.

Duplicate pages and old URLs

Duplicate copies of pages. Old addresses that still show or do not redirect.

Accidental blocks

Pages Google is told not to load or not to index by mistake.

Your key pages

Titles, headings and internal links on the pages that matter to you.

Mobile layout

Whether your key pages work on a phone.

Location and service pages

Pages that are thin or near-duplicates.

Not every unindexed page needs fixing. Google's Page indexing help says it is fine for a URL not to be indexed for the right reasons.

// scope and price

Three sizes. A scope agreed first.

Half-day audit

£225

Small business sites: a brochure site or a small shop.

Full-day audit

£450

Bigger sites, online shops, or a traffic drop to investigate. Some bigger sites take two days, at £450 a day.

Larger sites and migrations

From £1,800

Multi-day work. Moving platform or domain? See site migration SEO.

No VAT added. I confirm the scope and delivery date before you pay.

On 4 November 2026 I read 17 UK audit pages that publish a price. Most entry-level audits cost £495 to £750, and fuller audits about £1,200 to £1,600. Seven of those pages add VAT on top. I do not.

// how it works

From your site address to your task list.

  1. Send your site

    Send the address and add me to Search Console with read-only access. Google recommends read access only at this stage.

  2. Agree the scope

    I confirm the size of audit and the delivery date. You pay only then.

  3. I check the evidence

    I crawl the site, read the Search Console data and check each finding by hand. My post on turning Search Console exports into actions shows part of the method.

  4. You get the report

    You get the report, the task list and the method. I answer questions by email.

// AI search

What the audit checks, and what it ignores.

There are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary.

Google, AI features and your website

To appear as a supporting link, Google says a page must be indexed and eligible to be shown in Google Search with a snippet. Read the eligibility guidance.

I check indexing, snippet eligibility, including nosnippet and similar controls, and whether AI crawlers can read your pages. My post Can AI search read your site? shows how to check that yourself.

I also check the Search generative AI features setting in Search Console. Google's generative AI search guide says your site must be included to be eligible.

That guide says you do not need llms.txt, special markup or content broken into small chunks. Structured data is not required for generative AI search.

I do not sell llms.txt files or AI schema.

If you have Bing Webmaster Tools, I can read its AI Performance report too. It shows how your content appears in AI answers across Microsoft Copilot and Bing.

Want to know whether ChatGPT and AI answers name your business? See my AI visibility audit.

// before you hire

How to judge any SEO audit, including mine.

Use Google's advice on hiring an SEO to check the offer.

Red flags

  • Guaranteed rankings. Google says: No one can guarantee a #1 ranking on Google.
  • Claims of a special relationship with Google or a priority submit.
  • Secrecy, or no explanation of what will be done.
  • Asking for write access to Search Console at the start.
  • A tool export sold as an audit. Google says to check recommendations against official guidance from Google Search before big changes.
  • AI advice that does not match Google's own guidance.

An SEO audit should be about giving you realistic estimates of improvement, and an estimate of the work involved.

Google, Do you need an SEO?

Google's questions, my answers

Can you show examples of previous work?
Yes. See my case studies.
Do you follow Google Search Essentials?
Yes. Here are Google Search Essentials, so you can check my advice against them.
What results can I expect, and when?
I give realistic estimates, not promises. Google's SEO Starter Guide says changes take hours to several months; wait a few weeks before judging.
How do you measure success?
Search Console clicks, impressions and indexed pages, before and after.
Will you share all changes and the reasoning?
Yes. The method section shows how every finding was checked.
// after the audit

Choose who makes the fixes.

You can fix it yourself, or hand the task list to your developer. If you would rather I make the fixes, I charge my day rate of £450. See technical SEO consulting.

For ongoing monthly work, see SEO management. To check where you actually rank, book an Independent Rank Check. Moving platform or domain? See site migration SEO.

// questions

About your SEO audit.

How much does an SEO audit cost?

A half-day audit costs £225 and a full-day audit costs £450. Larger or multi-day work starts at £1,800. No VAT is added.

Which audit size do I need?

A half-day audit suits a brochure site or a small shop. A full-day audit suits bigger sites, online shops or a traffic drop to investigate. Some bigger sites take two days, at £450 a day. Moves and larger sites start at £1,800. I confirm the size before you pay.

What is included in the audit?

You get a written report as a web page and a PDF, with findings ordered by impact. Each finding explains the problem, evidence, why it matters and the fix. You also get a task list spreadsheet, a method section and the raw numbers. When old URLs need redirecting, I include a redirect map spreadsheet.

What do you need from me?

Your site address and read-only access to Search Console. Google Analytics and Bing Webmaster Tools access help if you have them.

How long does it take?

I confirm the delivery date when you book. You know the scope and date before you pay.

Is there a call to go through it?

Questions after delivery are answered by email. The report explains each finding, so you can act on it without a meeting.

Is this an automated report?

No. Tools collect the data, but I check each finding by hand. I explain what is wrong, why it matters and how to fix it.

Will the audit guarantee better rankings?

No. Google says no one can guarantee a #1 ranking. The audit gives you realistic estimates and a fix list.

Does it cover AI Overviews and ChatGPT?

It checks what Google says is required for AI features, and whether AI crawlers can read your pages. For whether AI answers name your business, see the AI visibility audit.

Do you make the fixes too?

Yes, if you want me to, at £450 a day. You can also make the fixes yourself or give the task list to your developer.

// services, tools and reading

Take a closer look.

Fixes

Technical SEO consultant

Read more
Moving your site

Site migration SEO

Read more
AI answers

AI visibility audit

Read more
Rankings

Independent rank check

Read more
Free tool

Robots.txt tester

Try it
Free tool

Schema validator

Try it
// next step

Get a clear fix list for your site.

From £225, no VAT added. I confirm the scope and delivery date before you pay.

Book an audit