Buyer query set
The commercial questions customers ask before choosing a provider.
Updated
AI Visibility Audit Find the evidence gap
See why AI answers cite someone else.
I test the buyer questions that matter, record who gets named and cited, trace the sources behind each answer and show you what to fix first. You get evidence, page ownership and a clear action plan.
AI VISIBILITY BASELINEUK / BUYER INTENT
QUERY COVERAGE18%3 of 17 buyer questions
CITATION GAPENTITY GAPCONTENT GAP
Illustrative scorecard. Your audit uses your own query set and competitors.
// direct answer
What is an AI visibility audit?
An AI visibility audit measures whether your brand appears across a fixed set of buyer questions. It records mentions, citations, competitor share and answer sentiment. It then checks the website, entities and outside sources that explain those results.
The audit tells you where the problem sits. That might be crawl access, weak page ownership, thin evidence, unclear entities or missing third-party corroboration. The follow-on work sits within AI search optimisation and GEO consulting.
// six audit layers
The audit follows the answer backwards.
WHAT GETS TESTED
Platform baseline
Mentions, citations, competitors and sentiment across the selected engines.
Source tracing
The pages and domains each answer relies on, including competitor sources.
Technical access
Robots rules, indexation, rendering, canonicals, Bing coverage and schema.
Entity and evidence
Who you are, what you do and which visible proof supports those claims.
Content ownership
Which page should answer each query and where overlap weakens the signal.
// output
A decision sheet, not a data dump.
Every finding must change a page, a source, a technical setting or a measurement habit. If it does not change a decision, it stays out.
Visibility matrix
Queries down the side. Engines, mentions, citations and competitors across the top.
Citation gap map
The domains AI engines trust now and the evidence your site is missing.
Page map
One primary page for each topic, with support pages and internal links defined.
Action plan
Fixes ordered by likely impact, effort, dependency and commercial value.
// free check or paid audit?
Use the free tool for one page. Use the audit for the market.
Free scorePaid audit
One URL scoredYesYes
Real buyer prompts testedNoYes
Competitors comparedNoYes
Cited sources tracedNoYes
Prioritised action planNoYes
Start small with the free AI visibility tool. Read what a GEO audit includes if you want the full method before buying.
// what it costs
AI Visibility Report
The measurement half, at a fixed price.
£295
one domain
one-off
one-off
Which engines name you, who gets named instead, and where those answers came from. Scored, with the questions and the runs behind the number.
Buy the visibility report- Turnaround
- Report back within five working days. Prompts are run across several days on purpose, because a single answer is a sample.
- You send me
- Three or four questions a real buyer would type before shortlisting a firm like yours. The two or three competitors you actually lose deals to. Your domain, and the country your buyers are in.
The report covers layers 01 to 04 above: the query set, the platform baseline, source tracing and technical access. Layers 05 and 06, the entity and evidence review and the page ownership map, are bespoke work at the standard £450 day rate. Ask for the full audit if you want both.
What is in it
- A visibility score across ten AI engines, and the buyer questions it was measured on
- Every prompt run three times across several days, because one answer is a sample and not a finding
- Which competitors get named instead of you, per question, ranked by how often
- Which sources those answers were assembled from, which is where the work usually is
- How each engine describes you, and whether that matches what you actually sell
- AI crawler access check across GPTBot, ClaudeBot, PerplexityBot and Google-Extended
- A repeatable baseline, so a retest in three months measures the same thing
// questions
AI visibility audit FAQ.
What is an AI visibility audit?
An AI visibility audit measures whether your brand appears across a fixed set of buyer questions. It records mentions, cited sources, competitor share and answer sentiment, then checks the website and wider evidence behind those results.
Which AI platforms does the audit cover?
The core audit covers ChatGPT, Perplexity, Gemini, Google AI Overviews and Google AI Mode where the query triggers them. Claude can be added when it matches the audience and query set.
Is this the same as a free AI visibility score?
No. The free tool scores one page for citation readiness. The paid audit tests real buyer questions, compares named competitors, records the sources AI engines use and turns the findings into a prioritised plan.
What do I receive after the audit?
You receive the query set, platform results, citation and competitor findings, technical and content checks, a page ownership map and a prioritised action plan.
// next step
Stop guessing where the visibility gap sits.
Send your site, three competitors and the buyer questions you care about.
Book the audit