The output is the point
Keep the source figures beside the decision.
For a technical SEO audit, a list of warnings is only a start. You still need to check the affected URL, understand the response and decide what to do. My software keeps that review close to the data.
The Search Console kit runs in your browser. Load CSV exports, compare clicks and filter the table to the pages you want to inspect. A missing row stays unknown. You approve the actions that belong in the client report.
The Redirect Toolkit runs from the command line. It collects sitemap URLs and checks pages you have permission to crawl. It does not render JavaScript or install redirects on your server.
For a full crawl, backlink analysis, keyword research or rank tracking, you may still need other SEO tools. These downloads cover specific jobs rather than a complete SEO platform.
Example: a page loses clicks
| Page | Previous | Current | Change |
|---|
| /boiler-servicing/ | 120 clicks | 84 clicks | -30% |
| /new-service/ | Unknown | 12 clicks | Unknown |
Next check: compare the queries and dates before blaming a page edit.
Fictional figures. A traffic change is an observation, not proof of its cause.
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