An answer you can act on
Separate visibility from business impact.
An AI visibility report records how a business appears in a defined set of AI answers. Brand mentions, cited website pages and competitor recommendations are different observations. A report should tell you which one was measured.
ChatGPT, Perplexity and Google's AI search features can give different answers to similar questions. The prompt, location and date matter. A visibility score without that context can hide more than it explains.
I use the findings to identify the next decision. That may mean improving a service page, checking a source that an assistant cited, or gathering more evidence. A mention does not prove that someone visited your website or became a customer.
For organic search, clicks and conversions provide a different view. Where analytics data is supplied and agreed in scope, assess it alongside the answer sample. Do not treat share of voice as revenue.