Jason Burns / jasonburns.co.uk
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Personally reviewed by Jason Burns

SEO and AI reports. Know what needs your attention.

You may know traffic has fallen without knowing which pages to change. Or you may see competitors named in AI answers while your business is missing. Choose a report around that question, and I will review the evidence.

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Fixed scope and a written handover. Read each product page for the questions, engines and delivery terms included.

Find the right report for your question

AI Visibility Check digital report cover beside a tablet showing example website findings.

Start with a focused question

Does AI recommend your business?

Check one website, one UK target area and five agreed customer questions. See recorded answers, named competitors and up to three priorities based on that sample.

You receive
A focused AI Visibility Check

£79

One-off. No VAT.

View product

I confirm delivery by email once we agree your five questions.

The AI Visibility Report shown on a desktop screen, with a visibility score, a per-engine breakdown and competitor comparison charts.

Review a wider set of AI answers

AI Visibility Report

Compare visibility across ten AI engines, with each prompt run three times. Review which competitors appear, where sources are cited and which opportunities deserve investigation.

You receive
A wider AI visibility report with competitor comparisons

£295

One-off. No VAT.

View product

Report back within five working days. Prompts are run across several days on purpose, because a single answer is a sample.

The AI Content Cleanup triage report, shown as a printed A4 document with a second copy open beside it, its pages listing verdicts of keep, rewrite, merge and cut.

Decide what to do with existing content

AI Content Cleanup: triage report

Review pages published at scale and receive a keep, rewrite, merge or cut decision. Assess the traffic evidence before commissioning more content or removing useful pages.

You receive
A content triage report with page-level decisions

£395

One-off. No VAT.

View product

Report back within five working days of receiving Search Console access.

An answer you can act on

Separate visibility from business impact.

An AI visibility report records how a business appears in a defined set of AI answers. Brand mentions, cited website pages and competitor recommendations are different observations. A report should tell you which one was measured.

ChatGPT, Perplexity and Google's AI search features can give different answers to similar questions. The prompt, location and date matter. A visibility score without that context can hide more than it explains.

I use the findings to identify the next decision. That may mean improving a service page, checking a source that an assistant cited, or gathering more evidence. A mention does not prove that someone visited your website or became a customer.

For organic search, clicks and conversions provide a different view. Where analytics data is supplied and agreed in scope, assess it alongside the answer sample. Do not treat share of voice as revenue.

What a useful finding looks like

ObservationWhat to check next
A competitor is named for a service question.Read the answer and inspect the cited sources.
Your brand is mentioned without a link.Record the mention separately from a website citation.
Two articles answer the same buying question.Review search demand and page performance before merging.

Illustrative examples, not a completed client report. Recommendations depend on the evidence collected.

Choose the scope before the score.

Which AI report should I start with?

The AI Visibility Check is the focused option for five agreed questions. The wider report covers more engines and repeated prompts. For pages published at scale, choose content cleanup when the immediate question is what to keep or change.

What do you need from my business?

For the wider visibility report, bring your domain, target country, three or four buyer questions and two or three competitors. Use questions from real sales conversations. For example, an employment solicitor might want to know who appears when a buyer asks about help with a TUPE transfer. The order form collects the details for the report you choose.

Does the report include ongoing AI visibility tracking?

A one-off report covers the agreed sample. Continuous monitoring and implementation are different services. Compare the same questions and metrics when tracking changes over time. If you need repeated checks, compare AI Search Watch. For changes to your website and content, see AI search optimisation.

Will the report guarantee better rankings or citations?

No. AI platforms choose their own answers, and search results change. I can investigate what appeared, explain the limits and recommend work. Read my case studies to see how I approach commercial SEO problems.