Updated
Fact-checked Every price, plan limit and engine list on this page was re-checked on the vendor's own site on 14 October 2026, with two separate fetches that had to agree.
Texavor is a content workflow. Geordy generates files. Frase and Positive Surfer optimise writing. All four are useful and none of them will tell you whether ChatGPT mentions your brand. Buying one expecting measurement is the most common mistake in this category.
So this list splits on the only distinction that matters: tools that measure AI visibility, and tools that change what the engines find. Every price was checked against the live vendor page on 14 October 2026.
Want to measure? Start with Otterly at $29/mo for 15 prompts, or AIClicks at $59/mo if you want a choice of engines. Frase at $39/mo is the cheapest route to 50 tracked prompts, oddly, because it is sold as a content tool.
Want to change what the engines find? Texavor at $11/mo for research and drafting, or Geordy at $39/mo if you want machine-readable versions of your pages generated automatically.
Before any of it, run the free AI visibility checker and sample ten prompts by hand.
of UK Google searches end without a click on anything, the highest rate of the six countries measured and above the United States at 68.0%.
How it was measured: Similarweb mobile and desktop clickstream panel, January to April 2026. Zero-click means no click to anywhere, including to Google's own properties and to paid results. Germany was lowest at 62.1%.
clicks reach the open web per 1,000 UK Google searches, against 287 in Germany.
How it was measured: Same panel and window. UK searches also end the session outright 43.1% of the time, the highest of the six countries measured.
more organic clicks went to a brand cited inside an AI Overview than to one that was not, in Seer's 2025 study (data to September 2025). Treat it as dated: Seer's April 2026 update says cited brands saw lower click-through as impressions more than doubled while clicks stayed flat.
How it was measured: 3,119 search terms across 42 client organisations, 25.1M organic and 1.1M paid impressions, June 2024 to September 2025, so the data is now more than 12 months old. Informational and educational queries only, which are the ones most exposed to AI Overviews, so this is not a whole-market figure. In absolute terms it is 0.70% against 0.52%. Paid click-through was 91% higher when cited.
Vendors in this category all use the word GEO, which makes the market look like one shelf of comparable products. It is two shelves.
Run a prompt set through AI engines on a schedule and report whether you were mentioned, which URL was cited, and who got picked instead.
You buy these to answer "are we visible, and is it improving". They produce a number you can put in a report.
Research topics, draft and score content, generate structured files, or optimise pages so engines can read and quote them.
You buy these to do the work. They will not tell you whether the work landed, which is why most teams end up owning one of each.
If your budget only stretches to one, buy measurement first. You cannot prioritise content work without knowing which prompts you already lose. The exception is a site with obvious structural problems, where fixing the fundamentals beats measuring how badly it is going.
Ordered by entry price. The catch on each one is stated plainly.
| Tool | Entry price | What that includes | Best for |
|---|---|---|---|
| Otterly.AI | $29/mo | 15 prompts, 4 engines | The cheapest way to start measuring |
| AIClicks | $59/mo | 30 prompts, 3 of 5 included engines | Widest engine pool, if you buy the top tier |
| Peec AI | $95/mo | 50 prompts, 3 models | Teams that want clean reporting |
| Goodie | $354/mo | 110 prompts, 5 engines | Agencies wanting monitoring and fixes in one platform |
| Profound | Custom | Up to 9 engines on Enterprise | Enterprise citation analysis and board reporting |
| BrandLight | Demo only | Not stated | Enterprise brand teams with procurement |
Best for: The cheapest way to start measuring
ChatGPT, AI Overviews, Perplexity and Copilot are included. Even Lite gets 1,000 GEO URL audits a month and 50+ countries.
Watch for: Gemini, Google AI Mode and Claude are paid add-ons, so a full engine set on Lite runs closer to $76/mo. Standard at $189 is the real working tier at 100 prompts.
Best for: Widest engine pool, if you buy the top tier
Thirteen engines in the pool, including Claude, Grok, DeepSeek, Mistral and Google AI Mode. On Starter you pick three from ChatGPT, Gemini, Copilot, AI Overviews and AI Mode, and four on Pro at $189. Business at $499 picks six from all thirteen. Daily refresh on every self-serve tier.
Watch for: Claude, Perplexity, Grok and the rest cost extra on Starter and Pro, and the add-on prices are not published. If you want a broad set you are buying Business, not Starter.
Best for: Teams that want clean reporting
You choose three from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI. Unlimited users on Starter. The FAQ says countries and languages cost nothing extra, but the plan table caps Starter at one country and Pro and Advanced at three.
Watch for: Each engine beyond your three is a separate line item: +$35/mo on Starter, +$85 on Pro, +$165 on Advanced, billed monthly. Perplexity is now one of those extras, not part of the included choice.
Best for: Agencies wanting monitoring and fixes in one platform
Prompt research, visibility monitoring, AI crawler tracking, prioritised optimisation actions and revenue attribution in one place. Core covers ChatGPT, AI Overviews, Perplexity, AI Mode and Copilot, with a 7-day free trial. Pro at $1,198.80 monthly adds Gemini, Amazon Alexa and Sparky.
Watch for: Claude, Meta AI, DeepSeek and Grok are Enterprise only. The old $399 Explorer plan and its 30-day money-back guarantee are gone, though the FAQ still says plans start at $399. The product lives at higoodie.com. The goodie.ai domain is parked and listed for sale, so ignore any link pointing there.
Best for: Enterprise citation analysis and board reporting
The deepest source-level citation analysis in this list once you are on the right tier. Enterprise tracks up to nine engines, including Claude, Google AI Mode, DeepSeek and Exa Search. A free trial runs 50 prompts daily for 7 days on ChatGPT, Gemini and AI Overviews.
Watch for: The $99 Starter and $399 Growth plans are gone from the pricing page, so a brand now has no published price. Trial prompts are set for you and cannot be edited, with no history or export. Agencies can buy in at $99 a month plus $399 a month per client workspace.
Best for: Enterprise brand teams with procurement
Visibility and sentiment tracking, cited-source analysis, plus modules for technical crawlability, agentic commerce at SKU level and, newly added, ads. CB Insights places it in the Highfliers group of its GEO monitoring platforms ranking, not among the Leaders.
Watch for: There is no pricing page at all. The /pricing URL returns a 404 and is absent from the sitemap. Its engine coverage is only evidenced in dashboard screenshots, not in a published claim. Budget blind or stay away.
Useful, cheap, and frequently mis-sold as measurement. Two of them do also track prompts, which is worth knowing.
| Tool | Entry price | What that includes | Best for |
|---|---|---|---|
| Frase | $39/mo | 50 tracked prompts, 2 engines | Content optimisation with tracking attached |
| Positive Surfer | $49/mo | 10 pages, zero AI prompts | Teams already writing inside Surfer |
| Texavor | $11/mo | 1,100 AI credits, 5 competitors | Cheap content research and publishing workflow |
| Geordy.ai | $39/mo | 500 files a month | Automating machine-readable versions of your pages |
Best for: Content optimisation with tracking attached
Repositioned in 2026 as a content operating system for AI search. The surprise is the AI Visibility module: 50 tracked prompts at $39/mo ($49 month to month) undercuts every dedicated tracker on this page at the same prompt count.
Watch for: Starter covers ChatGPT and Google AI only. Perplexity needs Professional at $103, and Claude and Gemini need Scale at $239. It monitors and alerts. It does not fix anything for you.
Best for: Teams already writing inside Surfer
Content optimisation with an AI tracker beside it. A separate AI Search Analytics plan at $82/mo billed yearly gives 50 prompts refreshed daily across ChatGPT, Perplexity, AI Mode, AI Overviews and Gemini. Pro at $182 has the same 50 daily prompts on all five.
Watch for: The $49 tier tracks no AI prompts at all. Standard at $99 tracks ChatGPT only and refreshes weekly, which is too slow to catch movement. Surfer's FAQ says monthly subscriptions exist and annual billing saves up to 17%. Surfer is now Positive Surfer under Positive Group.
Best for: Cheap content research and publishing workflow
Topic discovery, content briefs with answer capsules, article scoring, content-decay alerts and publishing into WordPress, Webflow, Shopify, Medium, Substack, Hashnode or Dev.to, or out through a webhook. A permanent free tier gives 350 credits a month.
Watch for: Not a tracker. The plans on its pricing page list no engines and no prompt tracking. The homepage mentions a citation audit of where competitors appear in Perplexity and "Google SGE", but no plan includes ongoing prompt tracking, and there is no country or locale tracking. Treat it as a writing workflow that is aware of AI search, not as measurement.
Best for: Automating machine-readable versions of your pages
Scans your site and publishes llms.txt, JSON-LD, markdown, YAML, RSS and Open Graph files on a subdomain, linked with rel=alternate. Sixteen formats in all: Free, Pro and Business get eight core formats, and only the top Growth plan adds the other eight. Its bot analytics log every request to the files it serves, naming GPTBot, ClaudeBot, PerplexityBot and others.
Watch for: It tracks no prompts, rankings or brand mentions. The bot analytics cover only the files Geordy serves, not your own server logs. The engine list on its site is what it is optimised for, not what it measures. The free tier gives 40 files a month.
Fifty prompts is roughly what a single-market B2B business needs. Same job, five prices. Verified 14 October 2026.
| Tool | Price | Engines at that price | Tier |
|---|---|---|---|
| Frase | $39/mo | 2 (ChatGPT, Google AI) | Starter, billed yearly |
| Positive Surfer | $82/mo | 5, daily refresh | AI Search Analytics, billed yearly |
| Peec AI | $95/mo | 3 selectable | Starter, monthly |
| Otterly.AI | $189/mo | 4 included, 3 more chargeable | Standard, 100 prompts |
| AIClicks | $189/mo | 4 of 5 included, more chargeable | Pro, 150 prompts |
The spread is nearly five times for the same prompt count, and the cheapest option is sold as a content tool. The full method and the 18-tool dataset behind these figures are in the pricing audit. Engine coverage is what you are really paying for. If you need six engines on 50 prompts, look at the hybrid rank trackers instead, where Nightwatch covers six engines from EUR 79 a month billed yearly, or EUR 99 billed monthly.
Scores one URL on entity footprint, schema, extractability, freshness, authorship and citation hooks, then gives you up to six test queries built from the page to run by hand in ChatGPT, Perplexity and Google AI Mode.
Limit: Structural readiness, not live engine polling. It tells you why you are not cited, not whether you were cited yesterday.
350 AI credits a month, permanently free, for topic research and content scoring.
Limit: Content workflow only. No visibility measurement.
40 files a month plus bot analytics on the files Geordy serves, no card required.
Limit: Geordy says 40 files covers about 8 pages at 5 formats each. At all eight formats, that drops to about five pages.
Free agent site audit and visibility index without opening the paid product.
Limit: A shop window for a $354/mo platform. Useful as a second opinion.
Anything with no published pricing gets flagged rather than recommended. BrandLight is on this page because it is a serious enterprise product, but its pricing page returns a 404 and its engine coverage is only visible in dashboard screenshots. That is not enough to recommend it to anyone spending their own money. Profound now sits in the same group for brands: its pricing page offers a free trial or a custom Enterprise plan, and nothing in between.
I have also left off the long tail of tools that wrap a single API call in a dashboard and charge monthly for it. If a product cannot tell you how many responses it runs per prompt, it is guessing, and so are you.
Write the prompt list first. Not keywords, prompts: the questions a buyer types before they know your name. Most businesses land between 20 and 40. That number sets your tier more than any feature table.
Then pick engines from where your buyers are. UK B2B is mostly Google AI Overviews and ChatGPT. Paying an add-on for Meta AI coverage is a rounding error. Developers skew to Claude, which is the most commonly gated engine across the whole category.
Last, check refresh frequency before you check engine count. Six engines sampled weekly tells you less than three sampled daily, because AI answers vary run to run. A tool that samples once a week is reporting noise.
A GEO tool helps you appear in AI-generated answers. In practice the label covers two different products. Some measure whether AI engines mention and cite you. Others change your content or page structure so you are easier to cite. Only the first group gives you a number to report.
Verified October 2026: entry prices for measurement tools run from $29 a month for Otterly Lite to $354 a month for Goodie Core, while Profound and BrandLight publish no price for brands. Content and structure tools start at $11 a month for Texavor. Tracking 50 prompts costs between $39 and $189 a month depending on how many engines you need.
Frase Starter at $39 a month billed yearly, which includes 50 tracked prompts across ChatGPT and Google AI. That undercuts every dedicated tracker on this page at the same prompt count. Positive Surfer charges $82 a month billed yearly for 50 prompts across five engines, and Peec charges $95 a month for 50 prompts across three.
Not if you have never checked. Run a free audit and sample 10 prompts by hand first. Pay for a tool when you need a trend line, when competitors are being cited for queries that drive your pipeline, or when someone has to report on it monthly.
Traditional SEO tools measure position in a ranked list of links. GEO tools measure whether you appear inside a generated answer and which URL was cited as the source. The second question has no position number, so GEO tools report share of voice, mention rate and citation source instead. There is more on this in SEO tools vs AI search tools.
None of the paid tools on this page publish a UK head office. In the wider category, Nightwatch is Slovenian and Rankscale is Austrian. Texavor publishes no company name or address. Geordy names its operator, Sorezki Ltd., an Israeli company, and Goodie gives New York City as its office, but neither publishes a street address. The free AI Search Visibility tool on this site is built in the UK.
They are accurate about what they sampled, which is the catch. AI answers vary between runs for the same prompt, so a single check is close to meaningless. Judge tools on how many responses they run per prompt and how often they refresh, not on the score they print.
Verified October 2026: AIClicks and Peec include Google AI Mode in their selectable engine pools, Goodie includes it from Core, and Positive Surfer covers it on its AI Search Analytics plan and on Pro. Otterly charges for it as an add-on. Profound and Scrunch reserve it for enterprise tiers. AI Mode and AI Overviews cite different sources, so treat them as separate.
Mostly no. Frase states plainly that its AI Visibility module monitors and alerts but does not auto-fix. Geordy is the exception in that it generates and publishes machine-readable files for you, but that is file production rather than content quality. Every tool here surfaces a gap. Closing it is still human work.
Independent UK SEO, GEO and AI consultant. In search since 2007. Portfolio includes 3M, BlackRock, Unilever and E.ON. Owner of SEO Moves Ltd since 2014.
More about Jason →Send your domain and three buyer prompts. I will tell you whether measurement or content work is the better first spend, and which tier actually covers it.
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