Updated
Texavor is a content workflow. Geordy generates files. Frase and Positive Surfer optimise writing. All four are useful and none of them will tell you whether ChatGPT mentions your brand. Buying one expecting measurement is the most common mistake in this category.
So this list splits on the only distinction that matters: tools that measure AI visibility, and tools that change what the engines find. Every price was checked against the live vendor page on 20 July 2026.
Want to measure? Start with Otterly at $29/mo for 15 prompts, or AIClicks at $59/mo if you want a choice of engines. Frase at $39/mo is the cheapest route to 50 tracked prompts, oddly, because it is sold as a content tool.
Want to change what the engines find? Texavor at $11/mo for research and drafting, or Geordy at $39/mo if you want machine-readable versions of your pages generated automatically.
Before any of it, run the free AI visibility checker and sample ten prompts by hand.
of UK Google searches end without a click on anything, the highest rate of the six countries measured and above the United States at 68.0%.
How it was measured: Similarweb mobile and desktop clickstream panel, January to April 2026. Zero-click means no click to anywhere, including to Google's own properties and to paid results. Germany was lowest at 62.1%.
clicks reach the open web per 1,000 UK Google searches, against 287 in Germany.
How it was measured: Same panel and window. UK searches also end the session outright 43.1% of the time, the highest of the six countries measured.
more organic clicks go to a brand cited inside an AI Overview than to one that is not cited on the same query.
How it was measured: 3,119 search terms across 42 client organisations, 25.1M organic and 1.1M paid impressions, June 2024 to September 2025. Informational and educational queries only, which are the ones most exposed to AI Overviews, so this is not a whole-market figure. In absolute terms it is 0.70% against 0.52%. Paid click-through was 91% higher when cited.
Vendors in this category all use the word GEO, which makes the market look like one shelf of comparable products. It is two shelves.
Run a prompt set through AI engines on a schedule and report whether you were mentioned, which URL was cited, and who got picked instead.
You buy these to answer "are we visible, and is it improving". They produce a number you can put in a report.
Research topics, draft and score content, generate structured files, or optimise pages so engines can read and quote them.
You buy these to do the work. They will not tell you whether the work landed, which is why most teams end up owning one of each.
If your budget only stretches to one, buy measurement first. You cannot prioritise content work without knowing which prompts you already lose. The exception is a site with obvious structural problems, where fixing the fundamentals beats measuring how badly it is going.
Ordered by entry price. The catch on each one is stated plainly.
| Tool | Entry price | What that includes | Best for |
|---|---|---|---|
| Otterly.AI | $29/mo | 15 prompts, 4 engines | The cheapest way to start measuring |
| AIClicks | $59/mo | 30 prompts, 3 of 9 engines | Widest engine pool at mid-market money |
| Peec AI | $95/mo | 50 prompts, 3 models | Multi-market teams that want clean reporting |
| Profound | $99/mo | 50 prompts, 1 engine | Enterprise citation analysis and board reporting |
| Goodie | $399/mo | 100 prompts, 3,000 responses, 3 engines | Agencies wanting monitoring and fixes in one platform |
| BrandLight | Demo only | Not stated | Enterprise brand teams with procurement |
Best for: The cheapest way to start measuring
ChatGPT, AI Overviews, Perplexity and Copilot are included. 1,000 GEO URL audits a month and 50+ countries on every tier.
Watch for: Gemini, Google AI Mode and Claude are paid add-ons, so a full engine set on Lite runs closer to $76/mo. Standard at $189 is the real working tier at 100 prompts.
Best for: Widest engine pool at mid-market money
Nine engines available including Grok, DeepSeek, Claude and Google AI Mode. You pick three on Starter, four on Pro at $189, six on Business at $499. Daily refresh on every self-serve tier.
Watch for: Engine count is capped per tier, not per need. If you want a broad set you are buying Business, not Starter.
Best for: Multi-market teams that want clean reporting
Priced on prompt volume alone. Countries and languages cost nothing extra, which matters if you sell into more than one market. Unlimited users on every tier.
Watch for: Each engine beyond your three is a separate line item: +$35/mo on Starter, +$85 on Pro, +$165 on Advanced.
Best for: Enterprise citation analysis and board reporting
The deepest source-level citation analysis in this list once you are on the right tier. Growth at $399 gives 100 prompts, 9,000 responses a month and three engines.
Watch for: Starter tracks ChatGPT and nothing else. At $99 for one engine it is the narrowest paid coverage here. Their own FAQ still references a "Lite" plan that no longer exists.
Best for: Agencies wanting monitoring and fixes in one platform
Prompt research, visibility monitoring, AI crawler tracking, prioritised optimisation actions and revenue attribution in one place. 30-day money-back guarantee. Pro adds Gemini, Copilot and Amazon Rufus.
Watch for: Claude, Google AI Mode, Meta AI, DeepSeek and Grok are Enterprise only. The product lives at higoodie.com. The goodie.ai domain is parked and listed for sale, so ignore any link pointing there.
Best for: Enterprise brand teams with procurement
Visibility and sentiment tracking, cited-source analysis, plus modules for technical crawlability and agentic commerce at SKU level. Named a leader in the CB Insights ESP ranking for generative engine optimisation.
Watch for: There is no pricing page at all. The /pricing URL returns a 404 and is absent from the sitemap. Its engine coverage is only evidenced in dashboard screenshots, not in a published claim. Budget blind or stay away.
Useful, cheap, and frequently mis-sold as measurement. Two of them do also track prompts, which is worth knowing.
| Tool | Entry price | What that includes | Best for |
|---|---|---|---|
| Frase | $39/mo | 50 tracked prompts, 2 engines | Content optimisation with tracking attached |
| Positive Surfer | $49/mo | 10 pages, zero AI prompts | Teams already writing inside Surfer |
| Texavor | $11/mo | 1,100 AI credits, 5 competitors | Cheap content research and publishing workflow |
| Geordy.ai | $39/mo | 500 file updates a month | Automating machine-readable versions of your pages |
Best for: Content optimisation with tracking attached
Repositioned in 2026 as a content operating system for AI search. The surprise is the AI Visibility module: 50 tracked prompts at $39/mo undercuts every dedicated tracker at the same prompt count.
Watch for: Starter covers ChatGPT and Google AI only. Perplexity needs Professional at $103, and Claude and Gemini need Scale at $239. It monitors and alerts. It does not fix anything for you.
Best for: Teams already writing inside Surfer
Content optimisation with an AI tracker beside it. Pro at $182 is the first tier with 50 prompts, daily refresh and five engines.
Watch for: The $49 tier tracks no AI prompts at all. Standard at $99 tracks ChatGPT only and refreshes weekly, which is too slow to catch movement. Surfer is now Positive Surfer under Positive Group.
Best for: Cheap content research and publishing workflow
Topic discovery, content briefs with answer capsules, article scoring, content-decay alerts and publishing into WordPress, Webflow, Shopify, Medium or Substack. A permanent free tier gives 350 credits a month.
Watch for: Not a tracker. There is no stated list of engines it monitors, and no country or locale tracking. Treat it as a writing workflow that is aware of AI search, not as measurement.
Best for: Automating machine-readable versions of your pages
Scans your site and publishes llms.txt, JSON-LD, markdown, YAML, RSS and Open Graph files on a subdomain, linked with rel=alternate. Also reads your logs for GPTBot, ClaudeBot, PerplexityBot and friends so you can see which crawlers actually arrive.
Watch for: It tracks no prompts, rankings or brand mentions. The engine list on its site is what it is optimised for, not what it measures. The free tier gives 40 file updates a month.
Fifty prompts is roughly what a single-market B2B business needs. Same job, six prices. Verified 20 July 2026.
| Tool | Price | Engines at that price | Tier |
|---|---|---|---|
| Frase | $39/mo | 2 (ChatGPT, Google AI) | Starter, billed yearly |
| Peec AI | $95/mo | 3 selectable | Starter, monthly |
| Profound | $99/mo | 1 (ChatGPT) | Starter, billed yearly |
| Positive Surfer | $182/mo | 5, daily refresh | Pro, billed yearly |
| Otterly.AI | $189/mo | 4 included, 3 more chargeable | Standard, 100 prompts |
| AIClicks | $189/mo | 4 of 9 | Pro, 150 prompts |
The spread is nearly five times for the same prompt count, and the cheapest option is sold as a content tool. The full method and the 18-tool dataset behind these figures are in the pricing audit. Engine coverage is what you are really paying for. If you need six engines on 50 prompts, look at the hybrid rank trackers instead, where Nightwatch covers six engines from EUR 79.
Scores one URL on entity footprint, schema, extractability, freshness, authorship and citation hooks, then gives you UK-context prompts to test by hand.
Limit: Structural readiness, not live engine polling. It tells you why you are not cited, not whether you were cited yesterday.
350 AI credits a month, permanently free, for topic research and content scoring.
Limit: Content workflow only. No visibility measurement.
40 file updates a month plus AI crawler log analytics, no card required.
Limit: 40 updates covers about five pages if you generate all eight formats.
Free agent site audit and visibility index without opening the paid product.
Limit: A shop window for a $399/mo platform. Useful as a second opinion.
Anything with no published pricing gets flagged rather than recommended. BrandLight is on this page because it is a serious enterprise product, but its pricing page returns a 404 and its engine coverage is only visible in dashboard screenshots. That is not enough to recommend it to anyone spending their own money.
I have also left off the long tail of tools that wrap a single API call in a dashboard and charge monthly for it. If a product cannot tell you how many responses it runs per prompt, it is guessing, and so are you.
Write the prompt list first. Not keywords, prompts: the questions a buyer types before they know your name. Most businesses land between 20 and 40. That number sets your tier more than any feature table.
Then pick engines from where your buyers are. UK B2B is mostly Google AI Overviews and ChatGPT. Paying an add-on for Meta AI coverage is a rounding error. Developers skew to Claude, which is the most commonly gated engine across the whole category.
Last, check refresh frequency before you check engine count. Six engines sampled weekly tells you less than three sampled daily, because AI answers vary run to run. A tool that samples once a week is reporting noise.
A GEO tool helps you appear in AI-generated answers. In practice the label covers two different products. Some measure whether AI engines mention and cite you. Others change your content or page structure so you are easier to cite. Only the first group gives you a number to report.
Verified July 2026: measurement tools start at $29 a month for Otterly Lite and run to $399 a month for Goodie Explorer, with BrandLight enterprise-only and unpriced. Content and structure tools start at $11 a month for Texavor. Tracking 50 prompts costs between $39 and $189 a month depending on how many engines you need.
Frase Starter at $39 a month billed yearly, which includes 50 tracked prompts across ChatGPT and Google AI. That undercuts every dedicated tracker at the same prompt count. Peec charges $95 for 50 prompts across three engines and Profound charges $99 for 50 prompts on ChatGPT alone.
Not if you have never checked. Run a free audit and sample 10 prompts by hand first. Pay for a tool when you need a trend line, when competitors are being cited for queries that drive your pipeline, or when someone has to report on it monthly.
Traditional SEO tools measure position in a ranked list of links. GEO tools measure whether you appear inside a generated answer and which URL was cited as the source. The second question has no position number, so GEO tools report share of voice, mention rate and citation source instead. There is more on this in SEO tools vs AI search tools.
None of the paid tools on this page publish a UK head office. In the wider category, Nightwatch is Slovenian and Rankscale is Austrian. Texavor, Geordy and Goodie publish no company address at all. The free AI Search Visibility tool on this site is UK-built and uses UK-context prompts by default.
They are accurate about what they sampled, which is the catch. AI answers vary between runs for the same prompt, so a single check is close to meaningless. Judge tools on how many responses they run per prompt and how often they refresh, not on the score they print.
Verified July 2026: AIClicks and Peec include Google AI Mode in their selectable engine pools, and Positive Surfer covers it from Pro. Otterly charges for it as an add-on. Profound, Goodie and Scrunch reserve it for enterprise tiers. AI Mode and AI Overviews cite different sources, so treat them as separate.
Mostly no. Frase states plainly that its AI Visibility module monitors and alerts but does not auto-fix. Geordy is the exception in that it generates and publishes machine-readable files for you, but that is file production rather than content quality. Every tool here surfaces a gap. Closing it is still human work.
Independent UK SEO, GEO and AI consultant. 17 years in search. Portfolio includes 3M, BlackRock, Unilever and E.ON. Owner of SEO Moves Ltd since 2014.
More about Jason →Send your domain and three buyer prompts. I will tell you whether measurement or content work is the better first spend, and which tier actually covers it.
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