Jason Burns / jasonburns.co.uk
Available - taking new work Contact
Leeds Financial services, professional services and national infrastructure teams

SEO Consultant
in Leeds.

Senior SEO consultant work for teams that need technical fixes, content systems and clean reporting - run by one experienced person, not a packaged retainer. For Leeds teams, the value is in making the work specific: where the data comes from, who reviews it and what the first useful version should do.

West Yorkshire  region Remote-first  across West Yorkshire On-site  workshop sprints
// Leeds context

Leeds has a serious finance, professional services and digital cluster. Teams here often go looking for a consultancy, but what most actually need is senior consultant time with governance built in: clear sources, clear approvals, clear handover that survives a procurement and a risk review.

// local proof

What this looks like in Leeds.

Work I have anchored here

Direct engagements with enterprise teams at a global asset manager and at a national transport body, both anchored in Leeds operations.

Local market read

Leeds finance and infrastructure teams operate inside heavy compliance frameworks. The useful work here is the kind that survives a procurement and a risk review.

How I work here

Day on-site quarterly or for specific compliance and strategy sessions. Otherwise remote with documented handover.

Where I sit vs other options

Strong digital agency presence (Branded3, Epiphany alumni shops, others), but enterprise teams in Leeds often want senior independent input alongside their agency.

// 01 - the offer

What you are buying.

I do the technical audit, write the dev-ready spec, brief the content team in their own language, then report against agreed targets in real numbers.

SEO ranking results screenshot from Jason Burns work What You Are Buying
What You Are Buying

Senior SEO judgement, run as work your team can actually ship.

The work is one senior IC consultant, not a packaged retainer with a junior delivering. Technical audits become dev-ready specs. Content briefs match what the SERP actually rewards. Reporting tracks real numbers - rankings, organic traffic, conversions - against targets agreed at the start.

Technical audit Content briefs Internal links Real reporting
// 02 - diagnosis

Why Leeds teams call.

The patterns I see most before the work starts. If two of these sound familiar, the first review call is usually worth the time.

01

Audits sit in spreadsheets

The team has had multiple SEO audits, but the findings never become shipped tickets the dev team actually completes.

02

Content does not rank

Articles get published on a calendar instead of against real SERP intent, so they finish page 3 and stay there.

03

Internal links are an afterthought

Hub pages link out generously; money pages have nothing pointing at them. Crawl budget burns on tags and archives.

04

Reporting is vanity metrics

Monthly reports show traffic up because of a brand spike, not because rankings on the commercial terms moved.

// 03 - how the work runs

Phases that end in something usable.

I do hands-on SEO consultant work as one senior IC - no agency markup, no junior delivery. The day rate or retainer buys senior time on your specific problems.

The work covers technical audits with dev-ready tickets, content briefs built from real SERP data, internal link rebalancing toward money pages, migration support and lost-traffic recovery.

Reporting tracks the numbers that move enquiries - commercial-term rankings, organic conversion paths, real revenue - against targets agreed at the start. No vanity metrics, no traffic-only dashboards.

// 01 - audit

Crawl the site honestly

Technical crawl, indexation review, Core Web Vitals in field data, internal link structure, and a gap analysis against the SERP.

// 02 - prioritise

Separate growth from hygiene

Cut the 4,000-issue spreadsheet into the 12 fixes that move rankings and the rest that can wait.

// 03 - ship

Write tickets dev can ship

Clear acceptance criteria, before-and-after measurements, no SEO jargon to translate. Briefs the same way for content.

// 04 - measure

Verify in field data

Track ranking deltas, organic traffic and conversions against the targets agreed at the start. Adjust based on shipped evidence.

// 04 - proof

Past project profiles.

Two examples of the shape this work takes. Real engagements, anonymised. Not every project looks like these, but the discipline is the same.

SEO ranking improvement screenshot - position 9 to position 1
Example project profile

Page 3 to position 1 in eight months for a national waste-services brand

The client had a service site that ranked on page 3 for its primary commercial term. The work was technical first - crawl waste, indexation, internal link rebalancing - then a content rewrite around the actual buyer intent on the SERP.

Technical audit Internal link plan Content brief rewrite Quarterly reporting model

// outcome Reached position 1 inside eight months. Organic enquiries doubled. Retainer continued for ongoing optimisation.

Google Search Console graph showing organic recovery
Example project profile

Lost-traffic recovery for a B2B SaaS after a Google update

Traffic dropped 40% after a core update. The agency the client was paying said "keep posting". The forensic diff found that thin content templated across hundreds of feature pages was the trigger. The fix removed the templates, consolidated to a smaller set of stronger pages and rebuilt internal links around them.

Update diff Page consolidation plan Redirect map Recovery measurement

// outcome Organic traffic recovered to pre-update levels inside 90 days and continued growing.

// 05 - shape check

Where this works, and what you leave with.

// where this works

Use cases

  1. 01 Move money-page rankings on commercial terms
  2. 02 Recover traffic lost to a Google update
  3. 03 Run a site migration without losing positions
  4. 04 Works well when accuracy, governance and repeatability matter.
// what you leave with

Outcomes

  • Prioritised technical fix list
  • Content brief system
  • Internal link plan
  • Quarterly reporting model
// 06 - questions

Leeds SEO Consultant FAQ.

Do you work with Leeds teams remotely?
Yes. Most work can run remotely. If a workshop would help, the first step is still a short call to understand the problem and decide whether a session is worth the time.
What does a SEO consulting project usually start with?
It usually starts with one narrow problem: a slow process, a technical blocker, a content system that has become messy or an AI idea that needs turning into a controlled workflow.
How quickly can you find the first useful project?
In most cases, the first useful route is visible after a review call and a small sample of the existing process, crawl, content, report or workflow.
// ready when you are

Find the first useful project for your Leeds team.

Book a review call. We will look at the work, the risk and the first sensible step before agreeing anything.

Book a review